The cost of sponsoring a cycling team in the Tour de France

El precio de patrocinar un equipo ciclista en el Tour de Francia


Have you ever dreamed of creating your own cycling team to compete in the Tour de France? If that's your goal, you'll need a main sponsor willing to invest at least 10 million euros. With this amount, you could manage a modest team, although without having big stars from the peloton.

The average budget for a UCI WorldTour team in 2024 is around 20 million euros per year. This level of investment would allow you to hire top-level cyclists and maintain a solid infrastructure, ideal for meeting the demands of the most prestigious competitions. If your intention is to fight for the Tour de France podium, you'll need a budget close to 30 million euros. This will allow you to sign a leader capable of wearing the yellow jersey, supported by luxury domestiques willing to sacrifice everything to conquer the Champs-Élysées.

Elite teams and their investment in 2024

Among the teams with the largest budgets is UAE Team Emirates, which has an estimated 35 million euros. This team has secured Tadej Pogačar, the highest-paid cyclist in the world, with a salary of 8 million euros per year. Another outstanding team is Visma | Lease a Bike (formerly Team Jumbo-Visma), with a budget of 30 million, and Ineos Grenadiers, which has adjusted its investment to 25 million euros, but remains one of the strongest in the international peloton.

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Where do the funds come from?

The majority of a cycling team's budget, between 60% and 70%, comes from the main sponsor that gives the team its name. The rest is obtained through agreements with other sponsors, equipment suppliers, and commercial partners. This money not only covers the cyclists' salaries, but also operational costs: logistics, equipment, technical staff, and other essential expenses to compete at the highest level.

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