Setting the pace for sustainability

 

The current production model

of bicycles and the management of the resources to manufacture them seeks to encourage short-term consumption and is leading the planet to an unsustainable situation.

And this must come to an end. We cannot continue using and throwing away until the infinito because we are depleting our natural resources.

Achieving challenges should not be at odds with being responsible. Our model is based on the circular economy and extending the useful life of bicycles.

Our planet is our only home and we believe in a new societal model that uses and optimizes materials and waste, giving them a second life.

The reuse of bicycles is a relief for nature and enables sustainable development, thanks to the design of bicycles, from the first piece to the last, they can be reused or recycled once their useful life is over.

In nature, there is no trash or landfills: all elements serve a function continuously and are reused for their benefit at different stages.

Manufacture, use, and throw away? No. Reduce, reuse, and recycle.

The circular economy is the foundation of our project. Every time you buy or sell a second-hand bicycle, it brings these benefits

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Extend the useful life of products

The circular economy allows the useful life of products to be extended and gives them a second life.

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Protects the environment

Reduces emissions, minimizes the consumption of natural resources, and decreases waste generation.

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Promotes the social economy

Promotes production models based on peer-to-peer exchange.

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Avoids the generation of new waste

Extending the product life cycle makes repairs, reuse, and remanufacturing easier.

Sustainability report

The current model of bicycle production and resource management for manufacturing them seeks to promote short-term consumption and is leading the planet to an unsustainable situation.

Our planet is our only home and we believe in a new societal model that uses and optimizes materials and waste, giving them a second life. The reuse of bicycles provides relief for nature and enables sustainable development, thanks to the design of bicycles, from the first piece to the last, they can be reused or recycled once their useful life is over.

If we analyze the environmental impact of the bicycle as a means of transportation, by now there is no doubt that it is the most efficient and sustainable solution for short urban trips. 

The carbon footprint of any vehicle is not limited to its use, but also to its manufacturing. Manufacturing an urban-use bicycle with a steel frame and a weight between 17 and 20 kilos generates 96 kilos of CO₂. However, a carbon one can emit up to 3 times more throughout its life cycle. Of course, emissions are not everything when it comes to the environmental impact of a bicycle, and there are many more nuances in the debate about which material is more environmentally friendly. 

In terms of emissions, recent studies confirm that an alloy bicycle could be the best option for the environment. We work to give a new life to these bicycles, with a strategy that promotes the use of the bicycle (reuse) as a way to reduce climate change, which must therefore include the circular economy. Ultimately, we must ensure that the supply chain guarantees the quality of service (in environmental and social matters), thus ensuring the proper management of the waste generated and of those bicycles whose useful life has ended.